Title
DISCUSSION AND POSSIBLE ACTION ON THE DRAFT BUSINESS PLAN AND NEXT STEPS FOR "WE LOVE PEMBROKE PINES"
Summary Explanation and Background
SUMMARY EXPLANATION AND BACKGROUND:
1. On December 18, 2025, the Pembroke Pines City Commission formally approved the Articles of Incorporation and Bylaws for the formation of "We Love Pembroke Pines, Inc.," a city-affiliated nonprofit designed to engage community volunteers and coordinate various community enhancement activities.
2. The CIty Commission is established as the Board of Directors for the We Love Pembroke Pines organization.
3. Attached to this agenda item is a Draft Business Plan that requires the review and approval of the Board of Directors. The business plan outlines the mission to mobilize volunteers for community beautification, humanitarian assistance, youth engagement, and city-departmental collaboration. It establishes a structured volunteer management approach, identifies targeted fundraising strategies, and sets clear marketing and communication objectives.
4. Next Steps
A. Assigning City staff to manage volunteer oversight and program implementation.
B. Developing and finalizing an initial operating budget and establishing fund management.
C. Securing comprehensive liability insurance.
D. Creating marketing and volunteer recruitment materials.
E. Establishing initial volunteer-driven initiatives, such as community beautification and outreach programs.
5. The Recreation and Cultural Arts and Community Services Departments will assist with volunteer oversight and program implementation overseen by Assistant City Manager Sorensen.
6.Estimated Budget (Year One):
Revenue:
- Fundraising Efforts: Golf Tournament and other donations ~$75,000
Estimated Expenses:
- Liability Insurance: $20,000 depending on activities established
- Marketing and Communication: $3,000
- Program Supplies and Materials: $8,000
- Volunteer Recognition and Engagement: $3,000
- Administrative/Contingency Expenses: $1,000
Total Estimated First-Year Budget: ~$35,000
Fundraising efforts will take time to establish. We Love Pembroke Pines will need start up funds to purchase insurance and marketing supplies.
7. Securing Insurance. With the start up funds, We Love Pembroke Pines will need to source and purchase liability and workers compensation insurance.
8. Staff will work to develop marketing materials such as logos and other volunteer recruitment tools.
9. Staff will also work to develop initiatives to begin engaging volunteers and getting residents to love Pembroke Pines.
10. Staff recommends the City Commission review and approve the proposed business plan, next steps and initial budget, authorizing staff to proceed with implementation and establishment of operational structures to facilitate volunteer activities and community initiatives.
Financial Impact
FINANCIAL IMPACT DETAIL:
a) Initial Cost: Estimated Budget for first year is $35,000
b) Amount budgeted for this item in Account No: We Love Pembroke Pines has not generated any revenue or received funding.
c) Source of funding for difference, if not fully budgeted: Donation requests are currently being explored as the primary source of funding for the first year.
d) 5-year projection of the operational cost of the project Not Applicable.
e) Detail of additional staff requirements: Not Applicable.