Title
MSC2026-0003, SPG - West Elm, 14570 SW 5 Street, minor façade and signage changes, miscellaneous request. (Julia) (District 4)
Summary Explanation and Background
SUMMARY EXPLANATION AND BACKGROUND:
PROJECT DESCRIPTION / BACKGROUND:
Connie Habermehl, agent, is requesting approval for facade and sign modifications to the new West Elm retail store (formerly Barnes & Noble) at the Shops at Pembroke Gardens site, generally located south of Pines Boulevard and west of Southwest 145 Avenue. West Elm will be located within building 10,000.
The Shops at Pembroke Gardens was approved through SP 2005-36. An amendment was made to the site plan in 2006 (SP 2006-27, Architectural changes). On August 6, 2025, the City Commission approved ZC2024-0002, amending the zoning designation from PCD (Planned Commercial Development) to MXD (Mixed Use Development). At the same hearing, the Commission also approved ZC2024-0003, amending the Planned District Guidelines.
Architectural modifications were last made to the tenant bay in 2007 (MSC 2007-53). The tenant bay is now being divided into two separate bays 14570 and 14572. West Elm is taking over Bay 14570. Pottery Barn is taking over 14572 and will be processed under a separate application.
BUILDINGS / STRUCTURES:
The applicant is proposing the following colors and materials for the storefront building:
• Main Body: Tan Brick
• Aluminum storefront: Kawneer Royal Black
• Lower Storefront and Trim: Ebonite Velour Brick
• Storefront Base: Stone Base Washington Basalt with flamed finish
• Wood cornice to match Kawneer Royal Black
• Metal awnings over storefront doors and windows to match Kawneer Royal Black
SIGNAGE:
The following signage is proposed for the tenant bay:
• One, 47.4 square foot internally illuminated channel letter sign reading “West Elm” in white.
• One, 8.6 square foot internally illuminated blade sign. The proposed sign will be matte black with white copy reading “West Elm”.
• Four, 1.8 square foot window signs reading “West Elm” in white copy.
The tenant will be bordered by two neutral pier elements (MSC 2007-07) as approved by the Planning and Zoning Board at its February 8, 2007, meeting. Staff has reviewed the proposed changes by the applicant and found them to follow the approved MXD guidelines.
STAFF RECOMMENDATION:
Staff has reviewed the proposed changes and finds that the proposal meets code requirements. Staff therefore recommends approval of this application.