Title
ZV 2017-21, Target / CVS, 11253 Pines Boulevard, variance request. (Dean)
Summary Explanation and Background
James G. Vitter (as agent) is requesting sign variances for Target located at 11253 Pines Boulevard. The variances being requested are (ZV 2017-20) to allow two (2) wall signs instead of the allowed one (1) wall sign and (ZV 2017-21) to allow 134.16 sq. ft. of wall signage instead of the allowed 120 square feet of wall signage.
Target is rebranding store signage by using the Target “logo” only and the pharmacy is now branded with CVS Pharmacy. Due to this, they are removing the existing signage on the building that was approved by Variance #ZV 94-29 on September 1, 1994. The three variances approved at that time were: (A) 147.41 sq. ft. of signage for “Target” and bullseye logo; (B) a second wall sign (29.16 sq. ft. “Pharmacy”) and (C) a third wall sign (25.83 sq. ft. “Garden Center”).
With the removal of these signs, the existing variances become null and void, and new variances are needed for the proposed signs. Proposed variance’s ZV 2017-20 & ZV 2017-21 would reduce the number, and square footage, of Target wall signs.
Variance Request Summaries:
Application Code Section Required/Allowed Request
ZV 2017-21 155.324(C)(1)(f)3. 120 sq. ft. of wall signage 134.16 sq. ft. of wall signage
Variance Request Details:
ZV 2017-21) Allow 134.16 sq. ft. of wall signage instead of the allowed maximum 120 sq. ft. of wall signage.
Code Reference: § 155.324 PERMANENT SIGNS.
(C) Business Zoning Districts.
(1) Shopping center signs. A uniform sign plan shall be required by the city for all attached tenant wall signs within shopping centers. The uniform sign plan shall be submitted as both 8.5 inch by 11 inch hard copy and in electronic format. Uniform sign plans shall:
(f) Uniform sign plans shall include the following standards and specifications:
3. Tenants shall be allowed a maximum of 1.5 square feet per lineal foot of leased frontage, or 120 s...
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